Nike / Stop At Nothing.
Global Campaign — Brand — Marketing — Athletes* — GenZ
Intro:
Nike Global Campaign (JDI) "Stop at Nothing" starring top athletes such as Bebe Vio, Valentina Vernia, Ayomide Folorunso, Ilaria Panzera, and more, has started in 2018 aiming to inspire new generations of female athletes* within the sports industry.
The journey, not just “campaign”, was triggered by the insight concerning Italian female teenager sports dropout rate: the lack of opportunities, support as well as old Italian conceptions of women, was contributing to stopping her dreams to come true. The story goes…
Clio Awards 2019.
The video igniting and kicking off the movement won the 2019 Clio Sports Silver prize.
Given the paramount importance of the project and the responsibilities entailed, the most compelling creatives, cutting-edge agencies, also media-digital mavens, have taken part in crafting a stunning/meaningful execution (Analog Folk, W+K, Mindshare...). From Gurls Talks special edition going thru tube takeovers and weekly activities, the journey has been resonating across Italy and beyond.
Gurls Talk X Freeda in partnership with Nike.
with the participation of Adwoa herself, Bebe Vio, Sara Gama, Ayomide Folorunso, and Matilde Gioli.
Social Media Tik Tok Takeover.
The whole digital strategy to get Her stepping up has become a case study. We all knew already how much Musically was becoming the leading platform for new generations, though when Tik Tok appeared with fresh new features, agency Analog Folk designed booming challenges that generated loads of engagement.
Mico Toledo®
“We earned 100m+ views and 540k+ likes for the three challenges, with 20m+ #basketbeat views in just 36 hours. More than 46k user-generated routines were posted in response.”
Full case study here→
Stop At Nothing - Tik Tok Challenge.
My role.
Get things done by EOD.
In what I’ve considered a tremendous opportunity for personal and professional growth in my early 20s, I literally stretched on this campaign on top of my daily tasks. Due to my city knowledge, way of thinking, and links, I became a point of reference for the Brand team itself, and also agencies, for whatever needed.
A paragraph won’t be enough to describe takeaways, skills and competencies gained, one day we may talk about it.
Production / Logistics / Location Scouting / Talent Scouting / Merchandise / Retail Merchandise / Project Management / Digital Marketing / Social Media / Acquisition / Lead Generation / Product Allocation / Branding / Brand Identity / Consumer Research / Comms / Brand Design / OOH / Stakeholders Management.