Nike / Give Sport

Communities — Digital Marketing — Brief — Production

“Give Sport” lays on the idea that gifting sports gear could be the best way to actually encourage your beloved ones to start up or continue their healthy activities.

Within the Brand team, I’ve briefed and produced with the amazing Asfero (Riccardo Orsini, Filippo Elgorni, Andrea Scaringello) a hyperlocal spot engaging Milanese communities.

The content was part of a broader digital marketing strategy and has been used for retail POS and digital channels.